whose signs appear in these photos are Crown gasoline, Coca-Cola,
and two brands of motor oil: Essolube, at 25¢ a quart, and
Conoco, which was "germ processed" and "paraffin
base" (whatever those terms mean).
the signboard leaning against the wall of the garage. As a
sideline, Short and a partner had renovated an old church nearby so
that they could show motion pictures there.
the Internet, I found a color image of this poster. It's an
advertisement for the movie Stella Dallas, which had been
released in 1937 and was the feature playing that day at Short &
Ed's Falmouth Theatre.
on Google Street View, I found the recent picture of the building
which you see below. I gather that a later occupant, European
Connection, sold auto parts, mostly used and rebuilt Mercedes-Benz
parts from their junkyard outside of town. But you can still
see part of what must have been the Shoemaker sign: Motor
Car Sales & Service. Ive inserted my old
picture into the newer one.