GALLERY OF PHOTOS — click a thumbnail for a larger version
   Vern's Chevys

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A group of men, presumably all garage employees, gather at the bench in front of the showroom window.  This picture must have been taken somewhat later than the preceding one, probably in February 1938.  It appears to be noon on a winter day, and the car in the window is a 1938 Chevy.

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Products whose signs appear in these photos are Crown gasoline, Coca-Cola, and two brands of motor oil:  Essolube, at 25¢ a quart, and Conoco, which was "germ processed" and "paraffin base" (whatever those terms mean).

Notice the signboard leaning against the wall of the garage.  As a sideline, Short and a partner had renovated an old church nearby so that they could show motion pictures there.

On the Internet, I found a color image of this poster.  It's an advertisement for the movie Stella Dallas, which had been released in 1937 and was the feature playing that day at Short & Ed's Falmouth Theatre.

And on Google Street View, I found the recent picture of the building which you see below.  I gather that a later occupant, European Connection, sold auto parts, mostly used and rebuilt Mercedes-Benz parts from their junkyard outside of town.  But you can still see part of what must have been the Shoemaker sign:  “Motor Car Sales & Service.”  I’ve inserted my old picture into the newer one.